Making Your Newsletters Remarkable: Speak Their Language
If you’re involved in fundraising or connecting friends and supporters with your mission, ministry or cause, writing newsletters is probably an important part of what you do. Among my friends here at...
View ArticleFlipping the Switch on Change
I just finished Switch, the newest book from the Heath brothers (authors of Made to Stick). While I was surprised that the second book from Chip & Dan wasn’t about communication, as their first...
View ArticleThe Evil Villain of Communication
We’ve all fallen prey to it before. Your text message says, “See you there at 8″, and they showed up in the morning instead of evening. Or the Help instructions say, “Select the brush icon from the...
View ArticleTickle the Elephant
It’s the reason you plan to wake up early to exercise, but end up hitting snooze instead. It’s also the reason all the facts, stats and graphs in the world can make your audience change. “Perched atop...
View ArticleTickle the Elephant
It’s the reason you plan to wake up early to exercise, but end up hitting snooze instead. It’s also the reason all the facts, stats and graphs in the world can make your audience change. “Perched atop...
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